Welcome to Roger Garage

Give your two wheels new life

Expert Design

Born in East London



Something we like...

Passion for exclusivity

We like what "we do"

Painting , leather work , designing ... Are just some of the plenty handicraft things "we do"

Give your rusts a new Face

save your world "re-cycle"

Our Story

Roger Garage Custom Bikes was born in 2016 in the East London, an area that represents the cultural and artistic hub of the city. The roots of this customization, the roots of the automobiles and motorbiking world in Italy.

With Roger Garage, we aim to take things further combining the world renowned Made in Italy quality with the chic urban style of London. In fact, we have started with a selection of the best Italian brands such as Bianchi, Colnago etc.

We want to give you the opportunity to choose from a wide range of ready-made bicycles; as well as a course of repair and maintenance services.

We are looking forward to giving you complete creative reigns and supporting them with an expert guidance and true commitment in the field. If you need inspiration, take a look at our gallery and follow us on social media, or book an appointment now!

All those who want to express themselves through their daily means of mobility, but also to make a sustainable ecological contribution.

#Raleigh #Orangematte #singlespeed

#Peugeot #Blackmatte #custommade

#Dutchie #Whitetyres

#NoLogo #SturmeyArch #militarygreen



When I came here it's passed the opening hours but Rosario still came down to show me everything. What a nice person. It's really nice to have someone like Rosario who listens to your need and explains all the details to you patiently building a bike tailored for you for a very good price ! Highly recommended.

Hyde Zhang


Best bike shop in London! I thought I needed a new bike after mine was run over by a car but he managed to get it fixed like a new one! And now I love it even more. The process was very transparent, we agreed a budget beforehand and he was really easy to communicate with. Would highly recommend it!

Irene López


Roger garage is exceptional! Rosario is passionate, honest and clearly a specialist. We agreed a budget, price and time of completion to build me a bike. He created exactly what I needed with in a week and also provided a full in-depth explanation on bike servicing and general maintenance. HIGHLY recommend roger garage, great work, great value for money. :D

Chris Abel